About

Clear writing leads to clear thinking. You don’t know what you know until you try to express it — Michael A. Covington

I’m a product developer, entrepreneur, and technical writer with an M.Sc. [in economics and business] from Erasmus University Rotterdam, Netherlands. My goal is to solve real-world business and technology problems by leveraging business analytics, innovation, and experimentation methods.

My expertise spans business model generation, value proposition design, testing business ideas, design sprints, and web development. My focus is on bridging the gap between theory and delivering practical solutions. Through my work and projects, I’ve worked on the product development aspects such as:

• Idea generation
• Idea screening
• Concept development and testing
• Business analysis and market strategy
• Product development
• Test marketing
• Product launch

I helped develop several international payments, cash management, and investment products for ABN AMRO Bank and ING. I am also the founder and CEO of Ventizo, a company that builds digital business tools for technology-driven companies of all sizes.

You will find some of my project highlights and writing on this website.