I develop modern tools and services by embracing an audience-driven and evidence-based approach. I also write practical guides on digital business building, startups, and the Jamstack. I hold a Master of Science degree in Economics and Business from Erasmus University Rotterdam, and have worked as a business analyst, project manager, and business developer for several international banks. On the side, I’ve always liked to code. I'm the founder and CEO of Ventizo, formerly a digital agency (2010-2020), now a digital products company headquartered in the Netherlands.